University of Texas Health - CAMPAIGN

Winner of Gold ADDY Awards 2023

I collaborated with the good folks at the Carlberg agency during my time at Bonfire, to take viewers on a visual journey to highlight the complexity of heart surgery. We helped create the nucleus of the campaign with 30” spots that the agency extended to print and billboards. The spots were animated and brought to life from artwork by Mark Summers, whose work is well known in Rolling Stone magazine. As the series of spots evolved, we introduced watercolour backgrounds that gave them additional dimension and gravitas. The individual spots have each been viewed well over one million times online.

Role - Director/Creative Director